Nashville, TN (PRBuzz.com) March 13, 2013 – Good Samaritan Home Care LLC announced it has added a new promotional channel and updated methods for connecting with prospective clients. In the past the firm relied almost solely on business referrals from local hospitals, senior related community organizations and other non-profits. The new strategy for the Nashville senior care agency is to go “direct to consumer” in an effort to grow their business and reach more clients in 2013 and beyond.
The business development and community outreach initiatives are part of a comprehensive communications plan implemented by the agency to provide valuable information and resources to local seniors and their families while reaching more potential customers for their senior care agency services.
In a post financial crisis economy, small businesses like Good Samaritan Home Care can only grow if they make intelligent use of multiple, proven promotional channels. Those organizations that cannot or will not adopt contemporary approaches to marketing and outreach will not survive in the new economy.
“It’s exciting we’ve added this new channel for reaching clients directly.” exclaimed Donna Lee,Vice President of Good Samaritan Home Care LLC. “While we still put a lot of time and commitment into building strong referral relationships, the new online outreach program will help alleviate some pressures associated with relying on referrals.” said Lee.
The company’s direct to consumer success will depend primarily on a backbone of Internet advertising and online communications initiatives. The 2013 business plan called for a new website and blog with updated functionality that includes social media tools for sharing content.
Good Samaritan Home Care, LLC specializes in caring for elderly seniors and disabled individuals in their own homes. The duties that their experienced caregivers provide include medication reminders, light housekeeping, companionship, laundry, meal preparation, assistance and supervision with ambulation and more.
For details about the company’s greater Nashville senior care services, please their website at:
Company Contact Information
Good Samaritan Home Care, LLC
304 South Lowry Suite C Smyrna, TN 37167
Tel: (615) 596-1965
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